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What is the difference between Growth Hacking and Funnel Optimization?

By on Feb 28, 2017 in Growth Hacks

Nowadays we have a lot of terms around that we don’t understand in a profound and clear way. The reason is that they are constantly emerging. New specialists are arriving in the field and reinventing the approaches and the tools. Of course, it’s impossible to know just everything but if it’s happening in your field understanding of modern trends can become crucial for your success.     Growth hacking is a relatively new animal in the business marketing ecosystem. Nevertheless, it has already proved that its emergence was inevitable regarding the rapidly increasing range of tools and approaches. Indeed, growth hacking evolved as a field on the intersection of the tools marketers, project managers, and SEOs have been using. The most prominent reason for why it happened and why it was inevitable is the inefficiency of the conventional approaches. In the modern times of crowded...

How to reach top performing products in the market?

By on Feb 17, 2017 in Business Creation

All the time we’re trying to find a secret of success. But what is it actually? Is it an answer to all your questions – all in one? Or is it, perhaps, a perfect tool for growing your business? You may think that it doesn’t exist anyway, so why should you think about it at all? Right, it doesn’t exist yet. But it is possible if you invent it. Every business on its way to success does the same – it reinvents the secret of success for its particular case. There will be always top performing products in the market you’re trying to conquer. The question is whether you are going to join them or always look at them from the bottom up. The first premise of the effective marketing strategy is to be able to critically analyze your current position in the market. For the latter, you need to know how to get and leverage the data from the users and third party providers. Thus, you may...

How SWOT Analysis Can Help Your Business To Reach A New Market?

By on Feb 8, 2017 in Business Creation

We all have two scales of personal development – the one that springs from how we personally evaluate the way we grow and the one that arises from how good we fit into the outer world. After we find out where we’re standing on each of them, we become aware of our point on the general scale of possibility to be successful. The same works with the businesses: two scales that define which marketing strategy you would likely use to gain success.This is not a kind of self-development philosophy – it’s strictly about how you need to think about SWOT analysis. In this article, we’ll talk about SWOT analysis particularly for your business needs. However, as I’ve mentioned above it can be helpful for your career growth as well. The acronym SWOT means strengths, weaknesses, opportunities, and threats. Therefore if you are performing SWOT analysis then you need to analyze your...

What is the key difference between Lean Canvas and Business Model Canvas?

By on Feb 2, 2017 in Business Creation

Nowadays we all are under pressure of time. We are afraid of being late with our great ideas and plans. The life has become too fast to waste it on the weighing and contemplating on the decisions. This is how we feel. But in reality, it turns out that without thinking strategically and taking all the necessary steps, you won’t gain what you desire. Building business means evolving. You can’t just jump to the next stage – anyway, you would need to get back to what you have missed. It’s no secret that many of us don’t like to plan. They feel it like spending time on thinking of saving it. They think that everything is already in their heads in a safe place and they can turn to it at any moment. However, in business, you shouldn’t take it this way. Business planning is an essential step of transitioning between such impalpable things like thoughts and ideas, which can hardly be...

How To Make A Great Marketing Competitor Analysis?

By on Jan 27, 2017 in Business Creation

Nowadays most of the people even without experience and knowledge in entrepreneurship and marketing know that one cannot start/launch anything without extensive market research. The further you’re from the field – the narrower is your understanding of what this research implies. Today we will explore one of the most important parts of market research to conduct – marketing competitor analysis. Though it’s common to think about the marketing competitor analysis in terms of something you have to do, in fact, it’s relevant all along the way. New companies are emerging all the time. They are jumping into what you’re doing, they are revolutionizing everyone is accustomed to, they are setting new rules. And you have to be aware of it. To avoid unexpected changes in the market that can disturb your business make the marketing competitor analysis the part of your working routine....

How To Create Buyer Persona For Effective Marketing

By on Jan 24, 2017 in Business Creation

Your audience is your everything. Realize it as fast as you can – and you will avoid a lot of mistakes. You may think now that it’s easier to say than to make. Understanding hundreds and thousands of real people at once doesn’t really sound like a straightforward task. Not at the beginning, definitely. However, everything gets clearer when you understand what buyer persona is. The idea behind creating buyer persona sounds somewhat implicit even to those who hear it at first. Surprisingly. So what is it to make detailed buyer persona? First what you need to keep in mind is that it’s a profile of an average person taken out of the target audience crowd. If your company’s main product is marketing software, in response to the question about your buyer persona you can’t just say: “Well, he is a marketer”. It’s far not enough. The same works with any other field. Thinking about your...

The Six Types Of Business Models For Startup

By on Jan 20, 2017 in Business Creation

Here and there those who are longing to jump into startup world talk about ideas. They are looking for the new ways of getting inspiration and other successful people who can teach them how. But it often happens that business models are not taken into consideration beforehand. And only when the need to pick one arises just in front, people try to do it quickly and painlessly relying on the great idea behind. Of course, ideas matter. So has it always been and will always be. However, it happens that all the greatness of idea appears to be hard to implement. You can talk about it for hours and days – how it should be helpful and how cool other people may find it. But if you don’t how to make it real, you hardly have anything. You can’t just let people get into your hard and, therefore, show the way your idea is. Only the way you embodies it really matters for people you may want to...

Three main strategies for creating sustainable growth

By on Jan 13, 2017 in Growth Hacks

Most of those who are at the beginning of creating growth hacking strategy for their business are looking for quick hacks. They look through the Internet to find out how other people do it with the hope that some of that would work for them. There’s no mistake in such behavior. Growth hacking is difficult. At least when you at the entrance. However, what I would advise isn’t only to look for examples but to learn how to see similar patterns behind the scope of them. The reason why I want to draw your attention to the patterns is simple. They are nothing but rules that often work in the background without being formulated and put somewhere in verbal form. The number of such rules is changing dynamically as the alignment of forces in the world of marketing and growth hacking is a highly unstable thing. However, it’s always essential to be able to grasp the relevant one. This is what we...