Google PlusFacebookTwitter

The Three Stages of Proposition Mapping Process

By on Mar 24, 2017 in Business Creation

Those who purchase products and services always need something. Those who sell them always try to offer something that is worth paying for. Two previous sentences depict in short how our market works. However, there’s one essential thing missed: if you want to sell anything you need to keep in mind that your offer should meet the needs of your target audience. To handle this process in an effective way, I invite you to learn about value proposition canvas. If you have read any of the previous articles on Growtheus blog, you may have stumbled across the term “customer value proposition”. Loosely speaking, it is something special about your products that makes them distinguish from what your competitors offer. Therefore, value proposition canvas is the way you connect all the dots between needs of your prospects and customers and customer value proposition. In case if you are totally new...

How To Make A Great Value Proposition For Your Business?

By on Mar 5, 2017 in Business Creation

With the modern technologies, possibilities to open new startup are growing. Startups are also rapidly acquiring more chances to enhance audience and improve their products. For those companies that have been around for years, there are also many options to hit the top if they are ready to embrace technological revolution that has been happening since the 2000s. It’s time of the amazing opportunities. Here and there you can hear something like “everything is possible”. A lot of motivating stuff look at you from almost every website you enter. But if you have got to think about your own business, you may find a place for skepticism there. There’s a lot of enterprises that are providing similar services or making products that remind each other a lot. So what it the secret? The answer is to do it differently. This is why thousands of people may want to buy shoes in an exact store and...

How to reach top performing products in the market?

By on Feb 17, 2017 in Business Creation

All the time we’re trying to find a secret of success. But what is it actually? Is it an answer to all your questions – all in one? Or is it, perhaps, a perfect tool for growing your business? You may think that it doesn’t exist anyway, so why should you think about it at all? Right, it doesn’t exist yet. But it is possible if you invent it. Every business on its way to success does the same – it reinvents the secret of success for its particular case. There will be always top performing products in the market you’re trying to conquer. The question is whether you are going to join them or always look at them from the bottom up. The first premise of the effective marketing strategy is to be able to critically analyze your current position in the market. For the latter, you need to know how to get and leverage the data from the users and third party providers. Thus, you may...

How SWOT Analysis Can Help Your Business To Reach A New Market?

By on Feb 8, 2017 in Business Creation

We all have two scales of personal development – the one that springs from how we personally evaluate the way we grow and the one that arises from how good we fit into the outer world. After we find out where we’re standing on each of them, we become aware of our point on the general scale of possibility to be successful. The same works with the businesses: two scales that define which marketing strategy you would likely use to gain success.This is not a kind of self-development philosophy – it’s strictly about how you need to think about SWOT analysis. In this article, we’ll talk about SWOT analysis particularly for your business needs. However, as I’ve mentioned above it can be helpful for your career growth as well. The acronym SWOT means strengths, weaknesses, opportunities, and threats. Therefore if you are performing SWOT analysis then you need to analyze your...

What is the key difference between Lean Canvas and Business Model Canvas?

By on Feb 2, 2017 in Business Creation

Nowadays we all are under pressure of time. We are afraid of being late with our great ideas and plans. The life has become too fast to waste it on the weighing and contemplating on the decisions. This is how we feel. But in reality, it turns out that without thinking strategically and taking all the necessary steps, you won’t gain what you desire. Building business means evolving. You can’t just jump to the next stage – anyway, you would need to get back to what you have missed. It’s no secret that many of us don’t like to plan. They feel it like spending time on thinking of saving it. They think that everything is already in their heads in a safe place and they can turn to it at any moment. However, in business, you shouldn’t take it this way. Business planning is an essential step of transitioning between such impalpable things like thoughts and ideas, which can hardly be...

How To Make A Great Marketing Competitor Analysis?

By on Jan 27, 2017 in Business Creation

Nowadays most of the people even without experience and knowledge in entrepreneurship and marketing know that one cannot start/launch anything without extensive market research. The further you’re from the field – the narrower is your understanding of what this research implies. Today we will explore one of the most important parts of market research to conduct – marketing competitor analysis. Though it’s common to think about the marketing competitor analysis in terms of something you have to do, in fact, it’s relevant all along the way. New companies are emerging all the time. They are jumping into what you’re doing, they are revolutionizing everyone is accustomed to, they are setting new rules. And you have to be aware of it. To avoid unexpected changes in the market that can disturb your business make the marketing competitor analysis the part of your working routine....