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How To Optimize Your Website For Effective Search Engines?

By on Apr 24, 2017 in Inbound Marketing

SEO optimization often turns out to have a tail of mystery: people think about it in terms of either pill that cures everything or something that is just a part of the modern hype and isn’t working at all. Both of these points of view are far from the reality. In this a read more

TOP-40 Growth Twitter Hacks to make your website success! [Part 1]

By on Apr 18, 2017 in Growth Hacks

Every medium you choose to spread the word in has its own rules. Though most of them are nonverbal and intuitive, you will get as much from the channel as you’re ready to do to successfully follow those rules. The same is about Twitter – it has its own intricacies read more

How to create marketing that people love?

By on Mar 29, 2017 in Inbound Marketing

Here and there you may notice people saying: “Do what you love – and people will buy it”. Is it just a trend that we are trying to humanize everything we do or is it really working? This is what you might have asked yourself. But have you ever got to think how it may work with marketing? Finally. can one create marketing that people would love? Of course! And I’m going to tell you how to do it by means of applying the tools of inbound marketing methodology. The main condition of creating what people love is to do it the way you’re. If you don’t like things you are doing, nobody would like them either. It’s not about any kind of mysterious stuff like the positive energy you want to spread or spirit you have for it. No. It’s a pretty straightforward stuff: when you fill your work with what you really enjoy, the possibility that other people would notice and appreciate it increases....

The Three Stages of Proposition Mapping Process

By on Mar 24, 2017 in Business Creation

Those who purchase products and services always need something. Those who sell them always try to offer something that is worth paying for. Two previous sentences depict in short how our market works. However, there’s one essential thing missed: if you want to sell anything you need to keep in mind that your offer should meet the needs of your target audience. To handle this process in an effective way, I invite you to learn about value proposition canvas. If you have read any of the previous articles on Growtheus blog, you may have stumbled across the term “customer value proposition”. Loosely speaking, it is something special about your products that makes them distinguish from what your competitors offer. Therefore, value proposition canvas is the way you connect all the dots between needs of your prospects and customers and customer value proposition. In case if you are totally new...

What is the best for business use: difference between Inbound and Outbound Marketing?

By on Mar 9, 2017 in Inbound Marketing

Every marketing tool that we are using now has undergone certain evolutionary path. At its most, it was defined by technological advancements. Nowadays we have a lot of things that marketers might have dreamt about 15 and more years ago. However, for a better understanding of how marketing works and how to leverage it, we need to realize the way marketing has shaped up. That’s why in this article we will explore the way inbound and outbound marketing have evolved and formed what modern marketing is. In fact, the difference between inbound and outbound marketing is huge. But before we deep into the application of the both types of marketing, let’s start with the definition of inbound and outbound marketing. Even though outbound marketing tends to become less effective (with more web tools arriving) understanding of the difference is crucial for everyone who is dealing or going to deal...

How To Make A Great Value Proposition For Your Business?

By on Mar 5, 2017 in Business Creation

With the modern technologies, possibilities to open new startup are growing. Startups are also rapidly acquiring more chances to enhance audience and improve their products. For those companies that have been around for years, there are also many options to hit the top if they are ready to embrace technological revolution that has been happening since the 2000s. It’s time of the amazing opportunities. Here and there you can hear something like “everything is possible”. A lot of motivating stuff look at you from almost every website you enter. But if you have got to think about your own business, you may find a place for skepticism there. There’s a lot of enterprises that are providing similar services or making products that remind each other a lot. So what it the secret? The answer is to do it differently. This is why thousands of people may want to buy shoes in an exact store and...

What is the difference between Growth Hacking and Funnel Optimization?

By on Feb 28, 2017 in Growth Hacks

Nowadays we have a lot of terms around that we don’t understand in a profound and clear way. The reason is that they are constantly emerging. New specialists are arriving in the field and reinventing the approaches and the tools. Of course, it’s impossible to know just everything but if it’s happening in your field understanding of modern trends can become crucial for your success.     Growth hacking is a relatively new animal in the business marketing ecosystem. Nevertheless, it has already proved that its emergence was inevitable regarding the rapidly increasing range of tools and approaches. Indeed, growth hacking evolved as a field on the intersection of the tools marketers, project managers, and SEOs have been using. The most prominent reason for why it happened and why it was inevitable is the inefficiency of the conventional approaches. In the modern times of crowded...

How to reach top performing products in the market?

By on Feb 17, 2017 in Business Creation

All the time we’re trying to find a secret of success. But what is it actually? Is it an answer to all your questions – all in one? Or is it, perhaps, a perfect tool for growing your business? You may think that it doesn’t exist anyway, so why should you think about it at all? Right, it doesn’t exist yet. But it is possible if you invent it. Every business on its way to success does the same – it reinvents the secret of success for its particular case. There will be always top performing products in the market you’re trying to conquer. The question is whether you are going to join them or always look at them from the bottom up. The first premise of the effective marketing strategy is to be able to critically analyze your current position in the market. For the latter, you need to know how to get and leverage the data from the users and third party providers. Thus, you may...